After adidas severed its historic and profitable partnership with Ye, the question arose whether or not the German brand was going to continue selling the artist’s vast array of sneaker designs to the masses. However, the Three Stripes’ third-quarter earnings call was held this morning, and the popular sportswear giant confirmed that it has every intention of selling YEEZY-designed products, only of course, without any YEEZY branding.
The company’s chief financial officer Harm Ohlmeyer — who is slated to be the interim CEO when Kasper Rørsted makes his departure from the company this Friday and former Puma CEO Bjørn Gulden officially steps in — stated that adidas owns all of the IP, colorways and designs related to adidas-YEEZY products aside from the YEEZY moniker, so this decision comes as no surprise. He also relayed that the brand expects to save €300 million (approx. $301 million USD) in 2023 in royalty and marketing payments that would’ve been paid to Ye and the YEEZY company. Ohlmeyer confirmed that consumers can likely expect to see these products release as early as 2023, so gear up to see more of the same 350s, 700s, 500s, FOAM RNNRS and more in the coming months, just without any YEEZY embellishments.
In case you missed it, Hypebeast explored what Ye’s life after his terminated adidas deal could look like.
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