Streetwear aficionados and sneakerheads took notice of style figures like Ye and Jerry Lorenzo co-signing adidas and its UltraBOOST in 2015 and 2016, and this automatically skyrocketed the silhouette’s popularity. Of all the variations that have been released to the masses, few have had as strong of a run as the adidas UltraBOOST 1.0. So to ring in the new year, the German sportswear brand is bringing back a duo of its most popular colorways to the shelves: the “Core Black” and the “Cloud White.”
Given that excitement over this model has dropped off, it’s a strategic move on the Three Stripes’ behalf to reissue these particular styles. It’s an opportunity for loyal fans to re-up on a fresh pair or folks who never caught a W on their past restocks a chance to cop. The appeal with these offerings is that they are both provide versatility and comfort. Uppers retain their usual PrimeKnit constructions along with their cages and heel cups that are designed with tonal branding while the midsoles are loaded up with exposed BOOST foam. Continental rubber bolsters the bottoms to provide ample traction.
Check out a closer look at each pair above and note that they’ll be dropping through adidas on January 1 for $200 USD.
In other news, the adidas Y-3 Qasa High “Triple Black” getting a restock.