Emily Oberg has taken her lifestyle ethos of maintaining wellness and morphed it into a full-fledged brand with Sporty & Rich. It started out as a moodboard, transitioned into a magazine and gradually become a globally-recognized imprint known for its sportswear-inspired apparel pieces and health-focused messaging. And now, the entity that champions vintage culture, luxury goods, drinking plenty of water and getting ample rest has earned itself its very first sneaker collaboration with adidas Originals.
The collection is comprised of a trio of footwear offerings as well as matching clothing items. Oberg puts her creative touch on three of the Three Stripes most iconic silhouettes — the Samba OG, Stan Smith and Campus 80s. Each iteration is remixed with co-branded hits and comes accessorized with a Sporty & Rich pearl key ring. Dropping alongside the kicks are matching tracksuits that serve as a nod to retro sportswear. One set comes styled with green and white accents while the other is produced in a white and collegiate burgundy blend, both of which are embellished with Sporty & Rich’s inspirational wellness mantra on the inside.
In other news, the Palace x Y-3 FW22 collection has been revealed.