Heineken Taps Shoe Surgeon and Yeti Out for “GLOCAL” Collaborations

Following its past collaborations with the likes of BAPE and Kappa, Heineken now presents a new series of collaborations with music collective and apparel imprint Yeti Out, self-taught cobbler The Shoe Surgeon, and Culture Cartel. For limited-edition apparel and accessories, Heineken Silver partners with Yeti Out for a range of T-shirts, shorts, reversible bucket hats, tote bags, and socks under the tagline “GLOBALLY KNOWN/LOCALLY GROWN.” The pieces from the Yeti Out crew feature a number of motifs including atom and globe illustrations incorporating the Heineken Silver logos.

Arriving courtesy of Shoe Surgeon are 32 custom Heineken® Kicks found in the beer brand’s definitive silver, green, and red hues. The conceptual pairs feature a transparent sole midsole filled with bubbly beer as well as clear tubes circling the uppers. For a chance to own a pair of the Heineken Kicks, digital keys are offered via a purchase of the Smooth Silver Cities x Culture Cartel NFT Collection. Four buyers will be given an exclusive pair of the Heineken Kicks alongside other utilities and experiences.

More details can be found on the Culture Cartel website.


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Elsewhere, FDMTL x Medicom Toy BE@RBRICK surfaces in sashiko stitching.

Click here to view full gallery at Hypebeast

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