Jordan Brand Official Unveils Jayson Tatum’s First Signature Shoe, The Jordan Tatum 1

Jordan Brand finally officially introduces Jayson Tatum’s first signature shoe, the Jordan Tatum 1.

The Jordan Tatum 1 will be the lightest performance shoe that Jordan Brand will have to offer from their performance line this season. The sneaker is highlighted by its lightweight, reinforced TPU frame that allows excess material to be stripped away. Elsewhere you will find an uncaged Zoom Air unit in the forefoot helps provide energy return without sacrificing court feel. The Tatum 1 will also be available in kid’s sizing, this version will come with a  design that features a collapsible heel system for easy on-off entry.

“I want people to feel like they can connect to me,” says Tatum. “I remember being a kid, walking into the store, and looking for the signature shoes of my favorite players. The moment I saw the shoe or put the shoe on, I felt like I was in sync and closer to them in a way. So, I want this shoe to be a bridge between my fans and me to bring us closer together.”

Below you will find images of the Jordan Tatum 1 in four colorways. The Tatum 1 Zoo is inspired by Tatum’s favorite place to take his son, Deuce. Different animal patterns cover the upper. The Tatum 1 St. Louis features the retro colors of Tatum’s hometown baseball team. The Tatum 1 Pink Lemonade is all about one of Tatum’s favorite drinks, and the Tatum 1 Barbershop (only available in adult sizing) is inspired by the confidence Tatum feels whenever he gets a haircut.

Retailing for $120, the Jordan Tatum 1 will be making its debut on April 7th beginning with the Zoo colorway in adult and kids sizing at select retailers and

In other news, the Air Jordan 5 UNC drops next month.

Jordan Tatum 1 Zoo / DX5572-001 / April 7th

Jordan Tatum 1 St. Louis / DX5573-100 / April 18th

Jordan Tatum 1 Pink Lemonade / DX5571-600 / June 20th

Jordan Tatum 1 Barbershop / DX5571-180 / TBA

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