Nowadays, the announcement of an exciting new sneaker is plagued by the question of whether or not a raffle will be won, website manages to load at launch time or if a local store will have any stock available without needing to queue up for countless hours on a workday. While sneaker releases have been selling out for decades, the chances of purchasing your favorite pair for retail feel lower than ever with peaking demand resulting in a growing flock of resellers manipulating releases.
The solution is far from simple as brands have fought to balance fairness and ease of access. In recent years, Nike has been outspoken in its efforts to ensure its popular products go to real fans. However, many still feel it is a futile fight as notorious resellers continue to show off massive inventories of the latest releases despite the brand continuing to target resellers and bots.
Now, Nike has shared an overview of its bot protection of SNKRS launches. In this discussion, Nike claims that a variety of tools are used to identify and remove bots from the platform with a team of engineers dedicated to dismantling bots. From there, the Swoosh shares that it has been defending against these malicious entries for seven years, adding in that they’ve done so “with significant accuracy and success.” Nike also shares that 10% to 50% of all entries are identified as bot attacks in popular launches. Moving forward, Nike plans to continue removing bots from launches with a new launch screen coming to the app in the coming months that outlines its practices in bot protection.
For more in the world of footwear, Nike has revealed its latest update to the Dunk line, the Dunk Low Remastered.