PUMA Celebrates 70th-Anniversary of Frosted Flakes’ Tony the Tiger

In celebration of the Tony the Tiger mascot’s 70th birthday, PUMA partners with Kellogg’s Frosted Flakes for a two-piece sneaker collection featuring its classic PUMA Suede and Roma silhouettes. The special-edition PUMA Suede is found in hairy orange suede uppers with black tiger stripe details and blue felt co-branded tongue tabs.

Insoles feature vintage ad graphics of Tony the Tiger and sail white hues are featured across its lateral branding and sole units. Inspired by old Frosted Flakes cereal boxes, the Roma incorporates bright blue suede uppers with tiger stripes decorating the lateral logos and fragment graphics printed on the insoles. Rounding out the look are split white/red midsoles and dark gum rubber outsoles. Both collaborative pairs arrive in both adult and kid sizing.

The Frosted Flakes x PUMA Roma “Lapis Blue” and Frosted Flakes x PUMA Suede “Flame Orange” pairs are set to release on December 1 via Puma’s website and select retailers for $75 and $80 USD respectively.

Elsewhere in footwear, Nike Cortez surfaces in “Running Rabbit” illustrations.

Click here to view full gallery at Hypebeast

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