The Air Jordan 1 Gets a Classic “White Cement” Color Scheme

Sneaker leakers work a season or two ahead and they’re starting to turn up Jordan Brand’s plans for the first half of 2023, one piece of which is the Air Jordan 1 in a “White Cement” color scheme. A simple black, white and grey style that’s made compelling by a healthy dose of elephant print — a classic Jordan Brand motif that debuted on the Tinker Hatfield-designed Air Jordan 3 — the “White Cement” pays homage to the early days of the Jumpman and serves as an indirect salute to one of the most classic sneakers from Nike SB as well.

Elephant print can be seen on the mudguards, eyestays, collar flaps and heel, while the rest of the upper is constructed of white or black leather. Midsoles provide a middle ground with an “aged” finish, and grey outsoles, black laces, grey nylon tongues and two-tone tongue branding round off the look. There’s more than a little bit of Air Jordan 3 “White Cement” inspiration here, and, intentionally or otherwise, a nod to the Supreme x Nike SB Dunk Low from 2002, one of Nike SB’s most famous sneakers of all time that itself nodded to the Air Jordan 3.

Though Jordan Brand has yet to confirm an official release date for the Air Jordan 1 “White Cement,” early reports have it touching down in March 2023. When it does, it’ll be priced at $180 USD.

For more footwear news, be sure to check out the latest installment of Sole Mates, a weekly Hypebeast series that spotlights notable individuals in street culture and their favorite sneakers.

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