The Reebok Vintage Shop Pop-Up Places The Spotlight On The SS23 Global Launch Of The BB 4000 II

Will you be around NYC next weekend? If so, we highly encourage you to check out Reebok’s “Vintage Shop” pop-up.

Taking place on February 10th and 11th, this event brings together the best in NYC vintage retail and recycling, while also celebrating the SS23 global launch of the Reebok BB 4000 II.

Open to consumers, Reebok’s “Vintage Shop” pop-up will bring together NYC’s best in vintage sportswear, offering attendees exclusive access to custom product, rare vintage pieces, panel discussions, retro games, and more. Throughout the two-day “Vintage Shop” event that pays homage to sport-style history, Reebok will platform vintage sportswear shops Select Vintage and Grand Street Local, providing attendees the opportunity to peruse and purchase rare Reebok items from years past, hand-picked exclusively for the event. If you manage to make it to the event, as a special gift, consumers will receive a pair of BB 4000 II sneakers with every vintage purchase. Additionally, LAST ONE LEFT, a concept brand changing the way consumers view second-hand garments, will be on-site offering on-demand screen printing for consumers to transform their garments into true 1-of-1 pieces. The event will also offer sounds from local emcees DJ Mil-house and DJ 9AM.

Those interested in attending the Reebok “Vintage Shop” can RSVP at The two-day “Vintage Shop” pop-up celebration takes place on February 10th and 11th, 12:00pm – 6:00pm EST, from 484 Broome St, N.Y., NY 10013 (aka 57-59 Wooster).

The Reebok BB 4000 II has a soft launch during the fall season of last year. It is a transcendent lifestyle basketball sneaker first introduced by the brand in the late ‘80s. It championed Reebok’s disruptive “BB” footwear range, which – through its irreverent product designs and ad campaigns – would inject new energy into basketball culture in that era, helping to bridge the gap between hardwood and concrete. For SS23, BB 4000 II tips off the year two varsity jacket-inspired “Letterman” colorways and the model’s first women’s-specific executions, “Natural Suedes” with all four constructed out of premium suede and leather. The Reebok BB 4000 II aims to provide subtle value and an elevated construction tp the versatile silhouette.

Reebok’s SS23 BB 4000 II collection, featuring four new seasonal colorways and its first women’s-specific model, drops February 1 from and select retailers for $90 with select colorways landing in-store from HibbettJourneys, and Snipes, and more. You can also expected new BB 4000 II colorways and archival stories throughout all of 2023.

In Jordan Brand news, the Air Jordan 5 Aqua drops this weekend.

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