This Year’s Foot Locker Holiday Campaign Is One Big Sneakerhead House Party

Believe it or not, we’re now well into the holiday season. This year, Foot Locker debuted a new global Holiday 2022 campaign titled the Foot Locker Holiday House Party. Said campaign features a house party for sneaker lovers around the world as all are welcomed to this epic event where no one is left off the guestlist.

The holiday campaign highlights why Foot Locker is and continues to be the sneaker home for the holidays and year-round. Shown below, the campaign is filled with footage filmed through a mobile-first approach, using only iPhone footage captured by the party’s attendees. The footage reveals a series of events from the night while showcasing their go-to Foot Locker footwear and apparel. In addition to Foot Locker’s signature employees, the campaign features various talent from across the world including musicians BIA, Yung Gravy, and Lunay, along with notable online personalities Ye Ali, Ralph Romeo, Orange Calderon, Tamara Dhia, and more. Through their own lens, each featured talent documents the experience and shares how they celebrate all things sneakers with the “officials” of the sneaker world at Foot Locker.

Bringing the global campaign to life, Foot Locker will host a 24-hour global holiday celebration on December 16th. Kicking off in Asia, the celebration will continue over the course of 24 hours at Foot Locker stores in Seoul, Paris, New York, and Los Angeles. In tandem with the unveiling of this campaign, Foot Locker will also continue to celebrate the holidays with its customers all season long with planned in-store celebrations and giveback moments at its stores globally. This includes “Secret Striper” giveback moments in Foot Locker stores across North America on Giving Tuesday.

In Nike news, the Nike WMNS Air Max 1 87 Luxe Ale Brown debuts on November 17th.

images & video: Foot Locker

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